This 40 min on-demand webinar from Dec 2019 for BIPAC members was generously shared with us by BIPAC to share with you. The webinar is hosted by Kim Durcho at BIPAC and features panelists David Ward, Director of Public Affairs at the Association of Equipment Manufacturers and Kelly Bobek, Director of Government Relations at the Volvo Group. They speak from both an association and a corporate perspective.
The webinar specifically discuss the problem of communicating strategic plans to members and employees. Employees can’t help the company achieve its goals if they don’t know what they are.
David and Kelly break the challenge into these pieces:
- Make your strategy manageable
- Start managing your budget as if it is already spent
- Manage your team
- User your calendar
- Apps, apps, apps — Resources and tools
David and Kelly offer lots of specific advice and examples from their own experience, talk about specific challenges coming up in 2020, and offer some fascinating glimpses into their specific areas of interest.
David and Kelly’s presentation is followed by some brief information about BIPAC. The webinar concludes with a really helpful Q&A including how to GOTV on the cheap, first steps to get started, and navigating the current partisan environment in a non-partisan way.
You can view the entire webinar here: https://youtu.be/ZYtz1kw6gvQ