Corporate Citizenship for a Policymaker Audience

Organizations invest millions of dollars each year in philanthropic work to bolster their standing as strong corporate citizens, but these efforts often do not always translate to a policymaker audience.

Organizations invest millions of dollars each year in philanthropic work to bolster their standing as strong corporate citizens, but these efforts often do not always translate to a policymaker audience. Simply donating to charitable causes is not enough to create strong policymaker perceptions of an organization’s Corporate Social Responsibility (CSR). Policymakers have come to expect charitable giving from all corporations, such that organizations do not stand out on these activities alone.

 

Hundreds of interviews with policymakers and thousands of data points show that one of the keys to getting credit for the work that your organization is already doing is customizing the impact to the individual policymaker.

 

 

About the work: Ballast Research studies advocacy practices at the federal and state level, working with organizations to help them understand perceptions of their current advocacy, and improve the efficacy of those efforts. The Ballast team collects data through a combination of surveys and interviews with senior policymakers – those in the Legislative and Executive Branches, think tank and practitioner communities, and municipal governments who influence policy and regulation.

About Ballast Research: Through over five years of research, Ballast Research has developed an in-depth understanding of the elements of effective advocacy. Ballast Research has worked directly with a number of clients to customize their client’s corporate responsibility work and integrate it with their advocacy materials to have the maximum impact on their long-term reputations, without adding another “to-do” for their already stretched team of lobbyists.